Support is needed to expand the reach and capacity of the Better World Project. Effectively communicating impactful success stories and promising emerging discoveries required strategic planning. By targeting previously untapped regions, institutions and disciplines and streaming stories for maximum exposure, the Better World Project will increase the potential for collaborations while creating awareness and understanding of technology transfer.
The AUTM Foundation is looking for motivated sponsors to help create a platform for communication and promotion of innovation successes in Canada. It is the Foundation’s hope that this will spur growth of the technology transfer field throughout the country. Specifically, the project will create material that highlights the postsecondary human and economic impact of discoveries via print, website, and video that will be accessible to all organizations for dissemination. Its overarching objective is to associate Canadian universities with dollars, job growth, and social impact in a way that is easily understood by the general public.